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Event Details
How much of your business comes from new customers? Are you happy with the number of leads you're generating? This workshop will cover the essentials of great marketing to get your business noticed.
Those attending this session will learn the basic principles of marketing, how to get your company noticed, and how to deliver your key messages effectively and consistently. The session will look at where the marketing budget may be targeted and how to priorities your spend to get the best return on your investment. Examples of other companies’ work will be looked at. Please bring examples of your own literature with you if you have any.
The workshop is suited to those new to the world of business marketing and for any owner or manager wanting to achieve a broad understanding of marketing and how to optimize its use as a business asset.
Business Basics for Marketing is an interactive business workshop aimed at owners and managers of SMEs. The workshops are designed to make a real difference to the way in which you run your business and include a lively mix of theory & practice and focuses strongly on interaction with your peers. There is also the option of one to one consultation with the facilitator.
Our Programme of Events
Throughout the year SCY will be holding a series of interactive business workshops designed to help businesses develop and grow.
Places are limited and so if demand is high there is the opportunity to run additional workshops.
How to Book
To book your place, click here.
Eligibility Criteria
Eligible businesses are those SMEs located in York, North Yorkshire, West Yorkshire or the Humber and operating in the following sectors:
- Construction
- Logistics
- Creative & Digital
- Advanced Engineering & Materials
- Food & Drink
- Chemicals
- Environmental Technologies
- Healthcare Technologies
- Sports
- Financial & Business Services
To be classed as an SME your business must have:
- Less than 250 employees
- An annual turnover of less than £44m and/or a balance sheet total of less than £38m
- No single external individual or business in ownership of more than 25% of the capital or voting rights
When & Where
The Ron Cooke Hub
The University of York
Heslington
YO10 5GE York
United Kingdom
Tuesday, 31 January 2012 from 08:00 to 11:00 (GMT)
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Hosted By
SCY
SCY is a leading innovation company, with the specialist capability to drive growth and prosperity.
